Phrases That Mean Nothing
March 23rd, 2010 - Uncategorized - 28 Comments »I’m compiling a list of phrases that I hear or read on a day-to-day basis that have absolutely no meaning. Sure, they may sound legit, but further review exposes how preposterous they really are. Here are a few to get the conversation started.
World Class
As in, “Neil Calfman is a world class chef.” This tells me nothing about Mr. Calfman, his cooking ability, or how he fares against chefs of other classifications.
5x Smoother Hair
I found this on my Suave shampoo bottle this morning. Who is verifying this? Mine feels twice, maybe three times as smooth, but 5x?!
30 days same as cash
Mentioned at the end of every car commercial ever made, yet still commits the fallacy of equating periods of time with currency.
Nation’s first 4G network
Hold on now, Sprint. We still don’t know what 3G is. You’re going to need to take it back a notch.
No Trans Fat
I know you think you understand this since Dr. Oz explained it on Oprah last year, but you don’t. It means nothing.
This is just the beginning. There are dozens – no, make that millions – more. What phrases have you seen lately that mean nothing?











